Power-up your people to lead with urgency and agency.
The future of leadership is buried in the ranks.
What we do is talent activation. How we do it is with applied EQ and the science of social influence.
The meaning is rarely in the message but in the hard work of doing important Something here about everything ‘in the work’
Our special sauce.
Nothing worth doing was ever easy. Your people’s buy-in and backing depend on them feeling vital to the cause.
Our campaigns give them chances to lean in, learn and leave a lasting impact.
4 design principles underpin every campaign.
Grounded in reality.
Stakes worth fighting for. Emotional and rational commitment dialled up from the start.
Learning at the core.
Capability growth to match commercial and social returns. Everyone stretched, and stronger.
In it together.
Fearless adventure. Campaigns that can push boundaries and go beyond the comfort zone.
Made to measure.
No preconceived ideals. Just missions and metrics that count, and solutions that fit like a glove.
Proven process.
6 steps to consistently effective outcomes.
1. Define.
Crystal-clear briefs with behaviour shifts, action territories and measurable impact.
2. Discover.
Insights backed by cold, hard truths that ground your project in reality.
3. Align.
On directions that get buy-in and backing across the leadership layers.
4. Design.
A campaign tailored to fit your context, culture and likely sources of conflict.
5. Deploy.
Selected teams of talent to work and learn on missions of critical importance.
6. Refine.
Using hard data and human experiences to measure and multiply your returns.
